A Rare Freehold Caravan Park and Tourism Gateway in Victoria's High Country

Description

Business ID: XB165156 Lifestyle and Tourism Opportunity with Immediate Upside - $1.9 million Positioned at the gateway to Victoria's iconic High Country, Licola Village Store and Holiday Park presents a rare opportunity to acquire a freehold tourism asset with multiple income streams and significant repositioning potential. Located approximately 3 hours from Melbourne and set along the Macalister River, this asset combines natural appeal with further expansion opportunity offering a strong foundation for an experienced operator or lifestyle investor. Key Investment Highlights - Standalone Business plus Freehold Land - Existing site layout and infrastructure - Freehold land holding (~3 acres) with established caravan park and general store infrastructure - Gateway location to Alpine National Park and Victoria's High Country tourism routes - Riverfront setting attracting campers, 4WD travellers, anglers and adventure tourists - Multiple income streams: caravan sites, camping, retail (general store), fuel services - Significant scope to upgrade, reposition or expand (STCA) With increasing demand for nature-based tourism and regional experiences, Licola serves as a key access point into Victoria's alpine and wilderness tourism corridors, with strong year-round appeal. The asset is ideally positioned for: - Caravan park expansion - Boutique eco-tourism offering - Adventure tourism basecamp - Integrated retail + hospitality uplift The opportunity will be suitable for: - Caravan park operators seeking expansion - Tourism groups and regional accommodation operators - Owner-operators seeking a lifestyle + income asset - Investors targeting under-utilised regional tourism assets For Sale : $1.9 million for freehold and business Information available to qualified parties upon request Confidentiality Agreement required Property Code: 4615